Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

Farewell Advice of The Prophet (Peace Be Upon Him)In recent times, many sincere Muslims have looked to ascertain the situation of our Nation, and what they see were the effects of the Devil (Shaytan), the blackness of wicked deeds, and the blood of many wounds. They saw discord, disagreement, disunity, confusion, and anxiety. They perceived the evil results of not ruling according to Allah's Book - in the home, the streets, or the marketplace. They saw these results in schools, universities, books, newspapers, and the media; in fact, they even witnessed them in the best places, mosques, where innovations now flourish. And they have also seen the effects of that evil among the ranks of callers to Islam and students of knowledge.
Formation : Hussain Al-Weshi
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/328668
Download :
The History Of Muhammad (PBUH) The Prophet And MessengerTo approach the stories of kings and potentates, as well as the movements and vicissitudes of tribes, nations, and masses from a proper historical perspective seems to be an unattainable objective. Something is needed more than human intelligence, empirical method, and rigid scientific criteria: and the only possible source for undefiled knowledge is through religious revelations. The History of Muhammad (Peace be Upon Him) is an attempt in this regard. It gives a short account of the life of the Prophet Muhammad (Peace be Upon Him) based on the Qur’an and authentic and reliable sources in a simple and easy language.
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/321937
Download :
Contemporary IssuesIslamic view of Contemporary Issues - The book still under editing
Formation : Abu Ameenah Bilal Philips
Source : http://www.islamhouse.com/p/1247
Download :
Tawhid of Allah's Most Beautiful Names and Lofty AttributesThe author presents the belief of Ahl al-Sunnah wal-Jama'ah, which is the creed of the first few generations of Muslims and those who followed in their footsteps. Besides outlining the principles and foundations of this creed he also highlights some of the foreign ideas and deviant concepts that have crept into the hearts and minds. The style in which this book has been written relates more to a textbook than to a book for casual reading. The author has carefully structured the book, divided it into clearly headed sections and provided all the necessary definitions and explanations that will facilitate a clear understanding of this immensely important branch of knowledge.
Formation : Muhammad Bin Khalifa Al-Timemi
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/339422
Download :
The Messengers and the MessagesIs it true that mankind today has reached such a level of progress that they have no need of the Messengers and their teachings? Are humans capable today of guiding themselves without referring to the methods set out by the Messengers? This comprehensive work which is full of clear proofs and evidences from the pure teachings of Islam, is an essential reading for all Muslims and seekers of truth.
Formation : Omar Bin Sulaiman Al-Ashqar
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/336333
Download :