Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

Problems and SolutionsSome enlightening solutions to common problems faced by Muslims in practicing their religion
Formation : Muhammad Salih Al-Munajjid
From issues : http://www.islamqa.com - Islam : Question & Answer Website
Source : http://www.islamhouse.com/p/1341
Download :
Al-Adab Al-MufradTranslated from the original Arabic into English, provides a vivid insight into the moral conduct of the early Muslims in a society led by the perfect character of the Prophet Muhammad (pbuh) ('I was only sent to perfect good character'). The Prophet's Companions represent excellent examples of men of vigorous moral stature whose conduct inspired and attracted the masses to the fold of Islam wherever they went during the expansion of the Muslim territories, and contrary to the stereotypic portrayal, in the West, of Islam as being spread by the sword.
Formation : Muhammad ibn Ismaeel al-Bukhari
Source : http://www.islamhouse.com/p/291069
Download :
What Does it Mean : You Are a Muslim ?What Does it Mean : You Are a Muslim ?
Formation : Suleiman Saoud Al Saqer
From issues : Islamic Propagation Office in Rabwah
Source : http://www.islamhouse.com/p/51813
Download :
At-Tadhkirah (The Reminder)An Authentic Selection from Imam Al-Qurtubi's At-Tadhkirah Fiahwalil-Mawta Wal-Akhirah. Death is not the absolute end. It is just the discontinuation of unity between the body and soul. It is a change from one state to another and a transition from this present life to that of the hereafter.
Formation : Muhammad Bin Ahmad Al-Qurtubi
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/336454
Download :
Rays of Faith: Fundamentals of Faith NotesRays of Faith. A seminar to enlighten the minds and hearts, as we continue on our journey towards Allah SWT and explore the deeper meanings of the last five of the six articles of Islamic faith: Angels, Divine Books, Messengers, the Day of Judgment and Al-Qadar.
Formation : Waleed Basyouni
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/336430
Download :