Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

Family System In IslamA comprehensive and scholarly look at the family unit in Islam, from its conception via marriage to rights and roles of the partners that make for a successful team. The learned author also squarely confronts more touching issues such as polygamy, modes of divorce, and social equality.
Formation : Zinat Kauther
Reveiwers : Muhammad AbdulRaoof
From issues : Cooperative Office for Propagation, Guidance, and Warning of Expatriates in the city of Naseem - A website Islamic Library www.islamicbook.ws
Source : http://www.islamhouse.com/p/328614
Download :
Women Saudi towards a New EraThere has been much misinformation about the people of Saudi Arabia in Western media; some may be due to Islamophobia, but some come from the difficulty in getting an accurate picture of the Kingdom's diversity from the outside. Saudi woman was no exception. This books demonstrates the achievements been made by Saudi woman despite the difficulties facing them. It highlights the roles being played by educated Saudi women and the government efforts to change negative attitudes towards women. While reflecting the emerging role of Saudi women who have been marginalized by rigid traditions and restricted misinterpretation of Islamic law, the book stresses that the active roles of Saudi woman, at both domestic and international levels, has dispelled long-held stereotypes of these women as being uneducated and dull.
Source : http://www.islamhouse.com/p/325004
Download :
Is the Bible God's Word?According to Biblical scholars and the text of the Bible itself, Shaikh Ahmed Deedat explained in detail regarding "Is the Bible God's word?"
Formation : Ahmed Deedat
Source : http://www.islamhouse.com/p/273072
Download :
Concise Commentary on the Book of TawhidThis book gives a clear explanation of the Muslim sound Creed which is the core of the religion of Islam, as the belief in Tawhid (monotheism) is the purpose for which Allah created both mankind and jinn, and thus, those whoes belief in Tawhid is corrupt, are not considered Muslims.
Formation : Saleh Bin Fawzaan al-Fawzaan
Source : http://www.islamhouse.com/p/264095
Download :
The Prophet's Noble CharacterThis is a book presented by Rasoulallah Website (http://www.rasoulallah.net) shows aspects of our Prophet’s life. It contains topics as: his manners, his exemplary justice, his simple life, his love for the poor, his forgiveness shown to the non-Muslims. It includes other important topics as: how did he achieve reform, can he be taken as a model for Muslims to follow and how did he instill brotherhood among Muslims?
From issues : http://www.rasoulallah.net - Website of Rasoulullah (peace be upon him)
Source : http://www.islamhouse.com/p/329737
Download :