Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

The Family Structure in IslamA comprehensive and scholarly look at the family unit in Islam, from its conception via marriage to rights and roles of the partners that make for a successful team. The learned author also squarely confronts more touching issues such as polygamy, modes of divorce, and social equality.
Formation : Hammodah Abd al-Aati
From issues : http://www.islamweb.net - Islam Web Website
Source : http://www.islamhouse.com/p/311436
Download :
The Month of SafarThe Month of Safar in Jahiliyyah and in Islam.
Formation : Muhammad Salih Al-Munajjid
From issues : http://www.islamqa.com - Islam : Question & Answer Website
Source : http://www.islamhouse.com/p/1345
Download :
The Sealed NectarA complete authoritative book on the life of Prophet Muhammad (S) by Sheikh Safi-ur-Rahman al-Mubarkpuri. It was honored by the World Muslim League as first prize winner book. Whoever wants to know the whole life style of the Prophet in detail must read this book.
Formation : Saifur Rahman Al-Mubarakpuri
Source : http://www.islamhouse.com/p/51776
Download :
Predictions about the Last ProphetA wonderful booklet mentions the predictions about the Prophet Muhammed (Peace be upon him) in Psalm, Old Testament and New Testament. It also discusses some other issues.
From issues : http://www.rasoulallah.net - Website of Rasoulullah (peace be upon him)
Source : http://www.islamhouse.com/p/321055
Download :
Isbaal and the Approved Length of the Lower GarmentIn Islam some things are permissible and some are forbidden such as backbiting, gossiping, and slander. The writer gave evidences from the Qur'aan and Sunnah on backbiting, gossiping and so on...
Formation : Dr. Saleh As-Saleh
Reveiwers : Muhammad AbdulRaoof
From issues : Cooperative Office for Propagation, Guidance, and Warning of Expatriates in the city of AlQaseem - A website Islamic Library www.islamicbook.ws
Source : http://www.islamhouse.com/p/330833
Download :