Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
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Source : http://www.islamhouse.com/p/283518
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Formation : Ibn Rajab Al-Hanbali
Translators : Abu Maryam Ismaeel Alarcon
From issues : http://www.almanhaj.com - Almanhaj Website
Source : http://www.islamhouse.com/p/249998
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Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/358848
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Source : http://www.islamhouse.com/p/264106
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Source : http://www.islamhouse.com/p/185441
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