Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

Ash-Shafi’i's Risala: Treatise on the Foundations of Islamic JurisprudenceImam Shafi on On Legal Knowledge Read Classical – Excerpt Written in the second Islamic century by al-Imam al-Shafi’i (d. 204AH/820AD), the founder of one of the four Sunni schools of law. This important work gives the fundamental principles of Islamic jurisprudence and its influence continues to the present day. During the early years of the spread of Islam, the exponents of Islamic legal doctrine were faced with the problems raised by ruling and administering a diverse and rapidly growing empire. In Medina and Kufa, as well as other cities of early Muslim rule, schools of law had to be developed, but it took the genius of Muhammad b. Idris al-Shafi’i, born in the year 150AH/767AD, to establish the principles by which the various legal doctrines could be synthesised into a coherent system. In the Risala, which laid down the basis for such a synthesis, al-Shafi’i established the overriding authority, next only to the Qur’an, of the Sunnah or example of the Prophet Muhammad as transmitted in the traditions.
Formation : Muhammad Bin Idrees Al-Shafaei - Mohammed Bin Idrees Al-Shafai
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/344944
Download :
Beyond "Mere Christianity," C.S. Lewis and the Betrayal of ChristianityAn excellent book discussing the status of Jesus in those verses regarded as the oldest in the Bible.
Formation : Brandon Torobov - Branden Trawbouf
From issues : http://www.dar-alsalam.com - Darussalam Publications Website
Source : http://www.islamhouse.com/p/1399
Download :
The Islamic Ruling on TawassulThe permissible and prohibited types of waseelah
Formation : Naasir Bin Abdulkarim al-Aql
From issues : Daar Al-Watan
Source : http://www.islamhouse.com/p/1297
Download :
Salvation Through RepentanceThis book clearly and concisely presents the Islamic concept of Tawbah (repentance) and its viewpoint wherein salvation by faith and salvation by deeds are combined in a truly unique manner. A book that is relevant to every Muslim.
Formation : Abu Ameenah Bilal Philips
Source : http://www.islamhouse.com/p/207472
Download :
An Introduction to the Sciences of HadithThe Muslims in general believe that the Qur'an has been preserved intact and pure by Allah Himself. But what is often forgotten by many is that this preservation necessarily includes the Sunnah of the Prophet Muhammad (S), the practical example of the implementation of the Qur'an. Hadith is Sunnah in record. How the immense wealth of Hadith literature has been left to us by the Muhaddiths (scholars of Hadith) is an extremely wide, complex study. We publish this short treatise on "the science of Hadith" by the learned Suhaib Hasan with English readers in mind. It is part of our scheme to introduce various aspects of Islam to English readers. May Allah accept it as a good work.
Formation : Suhaib Hasan AbdulGhaffar
Source : http://www.islamhouse.com/p/290813
Download :