Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

The Ka'bah From the Prophet Ibrahim till NowThe book begins with a discussion of the sacred nature of Makkah Al-Mukarramah, the boundaries of the Haram (Sanctuary) and its sanctity. Then it discusses the superiority of Makkah and narrates Ahadith to that effect. Then it mentions the names of Makkah and the significance of these names. This book also speaks of Ibrahim (Abraham) and Isma'il (Ishmael) (peace be upon them) and their connection to Makkah and its sanctity and development.
Source : http://www.islamhouse.com/p/250705
Download :
Bid'ah (Innovation)The Islamic definition of Bid’ah: Imaam Ash-Shaafi’i, may Allah have mercy upon him, said: “A Bid’ah is anything that has no basis in the Qur’aan, Sunnah or sayings of any of the companions.” Ibn Al-Jawzi, may Allah have mercy upon him, said: “A Bid’ah is any form of worship that did not exist (at the time of the Prophet sallallaahu ‘alayhi wa sallam and his companions) then later it was innovated.” Ibn Rajab, may Allah have mercy upon him, said: “A Bid’ah is any form of worship which has no basis in the Sharee’ah which would warrant its legislation.”
Formation : Ibn Rajab Al-Hanbali
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/339173
Download :
Bulugh Al-MaramBulugh Al-Maram (attainment of the objective according to the evidence of the ordinances) is based upon the Ahadith of our Prophet which have been the sources of Islamic Jurisprudence. Al-Hafiz Ibn Hajar Al-Asqalani has recorded the true significance of the Ahadith and their origins & also made a comparison of the versions, if the sources are more than one.
Formation : Ibn Hajar Al-Asqalani
Source : http://www.islamhouse.com/p/291076
Download :
What you must Believe about your CreatorThis book comprehensively explains Tawheed in the words of Shaikh ibn Saleh al-Uthaimeen (rahimahullah) from the book, 'Sharh Hadeeth Jibra'eel'.
Formation : Muhammad ibn Saleh al-Othaimeen
Reveiwers : Muhammad AbdulRaoof
From issues : A website Quran and Sunnah : http://www.qsep.com
Source : http://www.islamhouse.com/p/373685
Download :
THE IDEAL MUSLIM HUSBANDThe Author, a well-known British lady writer tries to make the reader aware of the Islamic standard for an ideal husband and to encourage the husband to reach that standard as much as he wishes his wife to reach it as an ideal Muslim wife.
Formation : Aisha Lemu
Reveiwers : Muhammad AbdulRaoof
From issues : Islamic call and guidance centre in Abha: www.taweni.com
Source : http://www.islamhouse.com/p/378996
Download :